The whirling mass of data in the digital age has made the old adage “like drinking from a fire hose” seem trivial. Even our unromantic wholesale distribution industry, rarely thought of as a leader in digitization, is caught in the data vortex. The data challenge has given rise to an urgent interest in the use of analytics, the information resulting from systematic study of data. Read this whitepaper to learn how to focus on the right info that increases margins.