The Changing Face of Retail

Retail is changing.  What used to be the stocking of shelves and waiting to assist your customers as they entered your store has changed to offering to meet them via e-commerce as well as brick and mortar.   How will you reach your customers with a seamless brand as technology continues to change the game?

The #1 Retail Software for Dynamics 365

Brick & Click is a retailing platform built on Microsoft Dynamics AX (Dynamics 365 for Retail) to offer the best of both Store & Digital retail.  Retailers, desiring to drive superior customer experience and win in the new retail landscape will find innovative solutions to grow customer loyalty.  Our unique retail solution is LCS certified for MS Dynamics with ecommerce, mobile, retail Cortana analytics to enable digital transformation for brick & mortar retailers.  Brick & Click offers unique capabilities for handling B2B and B2C requirements.

  •  Equip Your Customers

    How do you meet your customer’s want to access information anywhere, anytime?  Gone is the traditional way of doing business.  Arm your customers with enough information to choose to be loyal!

  •  Channels!

    Can your customers reach you through the channel that THEY use?  Are they receiving the messages you want them to receive?  Are you benefitting from the insights that social channels can bring you?  Do these channel insights work for you to strategically plan for your future?

  •  Influence Through Mobile

    Competition and what is happening with customer’s mobile price comparison drives a mobile platform which retailers build to influence their customers.    An effective mobile strategy will assist you to influence your customers to return and improve employee productivity by empowering them with information.

  •   The Social Shopper

    Checking out your offerings and comparison shopping online, tweeting out comments on experiences with your brand, shopping suggestions on social sites – all ways your customers interact within you as a retailer.  Are you where your customer is?

Augmented reality marketing concept. Hand holding smart phone us

Become More Customer Centric!


  • 42% shoppers surveyed, feel better price availability as the primary reason for showrooming
  • Social Media emerged as the highest priority among marketing channels in a survey of CMOs
  • 36% retailers surveyed confirmed mobile devices to generate 20-40% sales
  • 60% retailers in a survey rated mobile, social and personalization as high priority investment areas
  • 43% retailers believe long checkout lines pose the biggest challenge

Brick & Click: What it Brings to Your Retail Business

Systems of Engagement

  • Omni-Channel Commerce
  • Dynamic Promotions
  • Multi-Channel Order Fulfilment
  • Customer Analytics
  • Social Analytics
  • Loyalty Management
  • Advanced Store Technologies

Enterprise Efficiency

  • ERP Implementation
  • POS Solutions
  • Merchandise Analytics
  • Campaign Analysis

IT Cost Management

  • AMS
  • L1, L2, L3 Support
  • Data Center Management
  • Network Support
  • Infrastructure Support

Engage your customer like never before!

Whitepaper: Omni-Channel Retailing, The New Normal

Retail is going through a once-in-a-generation transformation, primarily driven by more evolved shoppers and technological innovations. This has caused a structural shift from traditional businesses to modern retailing channels. This whitepaper discusses how emerging unified data platforms empower retailers to break the barrier between channels and successfully adopt Omni-channel approach for their brick-and-click businesses.

Speak With An Expert

Andrew Pruiett

Andrew is a Microsoft Dynamics AX Consultant with over 18 years of experience in trade and logistics. He has 3+ years of Retail Management, Inventory and Warehouse Management and Customer Service with a Fortune 100 company. Andrew's background also includes 15 years of Active Duty Navy and Civilian service. He has a Bachelor's degree ...

or call +1.770.368.4000

About Sonata

Sonata Software is a global  technology company that enables successful platform based digital transformation initiatives for enterprises, to create businesses that are connected, open, intelligent and scalable. Sonata’s Platformation™ methodology brings together industry expertise, platform technology excellence, design thinking led innovation and strategic engagement models to deliver sustained long term value to customers. A trusted partner of world leaders in the Retail, Distribution, Travel and Software  industries, Sonata’s solution portfolio includes its own digital platform such as Brick & Click Retail Platform©, Modern Distribution Platform©, Rezopia Digital Travel Platform©, RAPID DevOps Platform© and Halosys Mobility Platform©, best in class capabilities on  ISV digital technology platforms such as Microsoft Dynamics 365, Microsoft Azure, SAP Hybris, Cloud Engineering and Managed Services, as well as new digital applications like IoT, Artificial Intelligence, Machine Learning, Robotic Process Automation, Chatbots, Block Chain and Cyber Security. Sonata’s people and systems are nurtured to bring together the depth of thought leadership, customer commitment and execution excellence to make a difference to business with technology.