Drive Engagement. Listen Anywhere. Analyze Sentiment.

What are these Social Tools?

crm social

Social Listening – Harness the power of the social web by analyzing what people are saying within social channels. Receive notifications and see trends on how people are perceiving your brand and products so that you can shape your messaging and sales conversations more effectively.
Social Analytics – Gain a true understanding of your business and data that matter most with more insight and interactive analytics. A visual filter allows your team to segment data by source, sentiment, location, or author. Get ahead with sentiment monitoring that combines natural language processing and machine learning techniques to evaluate keywords in posts to determine whether they are positive, negative, or neutral.
Social Engagement – Build stronger relationships with customers by encouraging them to engage with social communities on Facebook and Twitter. Empower teams across sales, marketing, and service to collaborate better with more customer information at their fingertips as well as a direct path to communication.
Social CRM – Bring social data into Microsoft Dynamics CRM by using dashboards or on any forms, like Accounts or Campaigns. Easily create leads, opportunities, or cases from social posts, right within Microsoft Dynamics CRM Online. Help your front-line sales, marketing, and service teams deliver amazing customer experiences.

The pace of business is changing faster than ever. Customer behavior is different today. Customers make decisions based on user reviews and online discussions. Phone calls and traditional follow up are giving way to engaging with your clients in new ways, with new sources. Social listening, engagement, CRM and analytics are here to support you as the customer landscape changes.

To keep up with your customers, you need more than the monthly phone calls that worked so well in the past. You need to reach them through social media. To do that, you need to have a customer relationship management tool that can work for your team’s goals of strengthening connections automatically. Microsoft Dynamics CRM is that tool!

Review how Microsoft Dynamics CRM gives your business the ability to reach your customers in ways never before possible.

Customer relationship management concept man selecting CRM

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Whitepaper: User Basics Microsoft Dynamics CRM 101

Microsoft Dynamics CRM can be overwhelming at first sight but after learning how to navigate and find key data it becomes a snap. This paper gives new users a great starting point showing the basic layout of Dynamics CRM 2015 in order to harness the true power of the system. We’ll also walk through Activities, Sales Literature, Customer Service and Marketing user basics as well as Dashboards and Advanced Find. You’ll not only learn what they are, but how to use them. Download and add this to your new employee guide book!


About Sonata

Sonata Software is a global  technology company that enables successful platform based digital transformation initiatives for enterprises, to create businesses that are connected, open, intelligent and scalable. Sonata’s Platformation™ methodology brings together industry expertise, platform technology excellence, design thinking led innovation and strategic engagement models to deliver sustained long term value to customers. A trusted partner of world leaders in the Retail, Distribution, Travel and Software  industries, Sonata’s solution portfolio includes its own digital platform such as Brick & Click Retail Platform©, Modern Distribution Platform©, Rezopia Digital Travel Platform©, RAPID DevOps Platform© and Halosys Mobility Platform©, best in class capabilities on  ISV digital technology platforms such as Microsoft Dynamics 365, Microsoft Azure, SAP Hybris, Cloud Engineering and Managed Services, as well as new digital applications like IoT, Artificial Intelligence, Machine Learning, Robotic Process Automation, Chatbots, Block Chain and Cyber Security. Sonata’s people and systems are nurtured to bring together the depth of thought leadership, customer commitment and execution excellence to make a difference to business with technology.