Microsoft Dynamics 365

Re-Envision Digital With Microsoft Dynamics 365.


Video: A Go Live Story - The New AX 7 on Azure (Dynamics 365 for Operations)

Get the scoop on what it’s like to go-live on the New AX on Azure - now called Dynamics 365 for Operations. In this session you’ll hear the first-hand challenges, benefits and ultimately success along the way.

Dynamics 365 for Digital Transformation


Let’s talk about digital transformation.   Digital transformation is not simply about technology—it’s a business strategy that requires leaders to re-envision existing business models and embrace a different way of bringing together people, data, and processes to create value for their customers and capture new opportunities for their organizations.

Digital transformation means re-envisioning how you:

  • Engage your customers
  • Empower your employees
  • Optimize your operations
  • And Transform your products

To enable digital transformation strategies – so organizations can grow, evolve and meet the changing needs of customers, as well as capture new business opportunities, companies need intelligent business applications…  and that’s where Microsoft Dynamics 365 comes in.

1. Customer engagement is evolving: Everyone is mobile, everyone is social, people trust opinions from their friends and peers more than they trust brands.  And it’s easier than ever to switch to a competitor.  At the same time, now devices are increasingly connected.  It’s a whole new world where the customer has control. Having a deep understanding of customers and being able to create a compelling experience is critical to any company’s business strategy. In fact, by 2020, customer experience will overtake price & product as the key brand differentiator. Source: Customer 2020- the future of b2b customer experience by Walker 

2. With finite resources, productivity is critical for businesses to scale.  40% of worker’s productivity time is lost when switching tasks. This costs the global economy $450B per year. Companies have automated business processes.  Now they are looking to embed productivity tools directly into business processes to save time and get more productivity out of their employees.  Source:  The 40% loss of productivity when switching tasks comes from a study done by the American Psychological Association back in 2001.

3. Lastly, there is a new speed of business and companies need to adapt. New technology is not only enabling new business models, it’s at a much faster rate than ever before. To be successful, companies need to enable their people and processes to respond quickly to changes in the market to capture new revenue opportunities. Organizations embracing digital transformation generate an average of $100 million (or 8% points) more operating income each year than those who lag behind.  – Source: Keystone research.

Next Generation Intelligent Business Applications


These applications work seamlessly together to manage specific business processes across, Sales, Customer Service, Field Service, Operations, Project Service Automation and Marketing.

Now what makes Dynamics 365 unique is that it harnesses the power of One Microsoft. Data has become the new currency, and organizations create and have access to more of it, and faster than ever before. The challenge is how to transform it into intelligence that generates action and drive outcomes. Dynamics 365 will allow organizations to adopt individual business apps such as Marketing, Sales, Service and Operations, but as organizations adopt more of the apps, synergies will be unleashed in the form ‘Intelligent Business Processes’.  This will help proactively guide employees & customers to generate optimal outcomes.

Take Project Service Automation as an example. Project teams can use it as standalone app in close alignment with Office 365, but when combined with Operations, the time and expense reports that project members submit, will automatically go to accounting, HR and Payroll systems, and Project Accounts will be automatically updated for Finance in the Operations App.

It sounds basic… but the fact is that the classic delineation between CRM and ERP has created a separation in data and processes. Dynamics 365 breaks down this separation, and our business platform strategy together with CIT and IOT is centered on enabling this to new levels.

Dynamics 365 Advantage


Let’s talk about the Dynamics 365 advantage.  What makes it so well positioned in the market to change the way people use business applications today. Dynamics 365 brings together a unique set of capabilities for organizations.

Dynamics 365 is:

Purpose-built:  with applications that fit roles, industries and businesses – so organizations can start with and pay only for what they need and grow at their pace to run their entire business in the cloud.   As an example – a customer can adopt Sales for Salesforce Automation, create quotes with standard prices and so on…. But as you grow and add Operations to it, the pricing that will show up when you quote customers will consider tax rules, pricing & discount calculations, and it will automatically impact the inventory and manufacturing forecasts in the Operations App for more accurate and cost effective planning.

Productive: enabling greater productivity where people need it by seamlessly integrating with familiar tools like Outlook and Excel, surfacing them in the context of business processes, roles and jobs. For example, a sales person receives an email, and can respond directly in Office with a quote that is created based on information from both Finance and Sales applications, stored back to the right app, with right pricing, discounting etc. All without the user having to leave Outlook.

Alternative example: A sales rep works on an opportunity in Dynamics 365 Sales with embedded access to multiple Productivity tools to more effectively progress the opportunity. The rep can collaborate with team members by sharing real-time updates in Yammer and across Groups, compiling team notes and input on the opportunity in OneNote, and seamlessly generating a quote in Word – all without leaving the context of the opportunity.

Intelligent: delivering built-in Intelligence with business processes that infuses big data, advanced analytics and IoT to proactively guide employees and customers to optimal outcomes.  For example, Cortana Intelligence will enable cross-sell recommendations to help sales reps predict which products and services a customer will need. Access to IoT data inside Dynamics 365 for Field Service will enable preemptive action from field service agents by connecting asset monitoring and anomaly detection so they can take action before failures occur avoiding costly customer service issues.

Adaptable: enabling organizations to transform at the speed of business. Business leaders can change and evolve their processes in real-time using a modern consistent, and extensible platform – so they are not being held back by legacy technology.  For example using PowerApps and the Common Data Service you can create custom built apps that can connect your CRM and ERP or even third party data to help you get the right information to do your job.

Learn more from our Microsoft Dynamics AX & 365 Expert

Charles Head

Charles Head leads Services Delivery at I.B.I.S. Charles brings more than 20 years of experience managing consulting practices, large financial application development teams and ERP system implementations. As a certified PMI Project Management Professional, Charles has many years of experience managing teams of programming, testing and documentation staff ...

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About Sonata

Sonata Software is a global  technology company that enables successful platform based digital transformation initiatives for enterprises, to create businesses that are connected, open, intelligent and scalable. Sonata’s Platformation™ methodology brings together industry expertise, platform technology excellence, design thinking led innovation and strategic engagement models to deliver sustained long term value to customers. A trusted partner of world leaders in the Retail, Distribution, Travel and Software  industries, Sonata’s solution portfolio includes its own digital platform such as Brick & Click Retail Platform©, Modern Distribution Platform©, Rezopia Digital Travel Platform©, RAPID DevOps Platform© and Halosys Mobility Platform©, best in class capabilities on  ISV digital technology platforms such as Microsoft Dynamics 365, Microsoft Azure, SAP Hybris, Cloud Engineering and Managed Services, as well as new digital applications like IoT, Artificial Intelligence, Machine Learning, Robotic Process Automation, Chatbots, Block Chain and Cyber Security. Sonata’s people and systems are nurtured to bring together the depth of thought leadership, customer commitment and execution excellence to make a difference to business with technology.