Microsoft Dynamics® CRM
Microsoft Dynamics® CRM is designed to help your organization acquire and retain information about customers and reduce the time spent on administrative tasks. At its core, Microsoft Dynamics® CRM provides a robust contact and service case management system that automatically tracks contact information and case resolutions.
Eloqua Marketing Automation
Oracle Eloqua Marketing Automation powered by I.B.I.S., Inc. allows you to identify better quality leads using data, profiles, and preferences; align marketing and sales processes to boost revenue performance; manage, publish, and deliver engaging and personalized campaigns to increase customer loyalty; and measure marketing effectiveness with real-time reporting and analytics.
The usual methods of doing business are no longer working. For example, telesales is about half as effective as what it was just 2 years ago. Email marketing has less than 3% response rate, again significantly less than just 2 years ago. In contrast, some of the social networking sites have response rates as high as 67%. That is because they are based on connections and advocacy. Customers open those emails, because they trust you to provide them with relevant, useful information. And in f act, by developing a true understanding of your customers, you can deliver on that promise over time. Your CRM must enable you to build more personalized, lasting relationships with customers and targets. That was the impetus for Microsoft Dynamics® CRM.
Microsoft Dynamics® CRM is designed to help your organization acquire and retain information about customers and reduce the time spent on administrative tasks. At its core, Microsoft Dynamics® CRM provides a robust contact and service case management system that automatically tracks contact information and case resolutions. Due to ease of configuration, your Microsoft Dynamics® CRM application enables you to perform and automate many common business tasks. Easily access information about Contact records from one place. View information related to current and previous Account and Contact records. Schedule activities, track them, and send e-mails. Send custom mail merge letters and pre-formatted emails to Contacts and Accounts. Generate reports and view service case frequency over time.
Features and Benefits
Customer relationship management software has limitless possibilities, allowing you and your organization to capture and manage information related to Sales, Marketing, or Services. Here are just a few of the benefits of using Microsoft Dynamics® CRM as your Customer Relationship Management Solution.
Effectively Manage Customer Relationships
In Microsoft Dynamics® CRM, you can manage, share, and collaborate on Accounts and Contacts within your organization. The logging and tracking features benefit the person who enters the data into the system, as well as middle and upper management. All activities, such as e-mail, phone calls and meetings, can be logged into the system, and a running history of every activity with the Account or Contact will be kept. You can enter Accounts or Contacts individually or you can use Microsoft Dynamics® CRM to import lists of these records into the database through the Data Import Wizard.
Customize Reports for You or Your Managers
The reporting capability in Microsoft Dynamics® CRM ranges from basic end-user query results to complex and custom dashboards generated through SQL Server® Reporting Services.
Automate Your Business Processes
Workflow functionality inside of Microsoft Dynamics® CRM allows you to automate a previously manual, and potentially inefficient, process flow. Automatic email notifications, record updates, escalations, or deactivations – there are numerous possibilities. In addition, the integration between Dynamics® CRM and Dynamics® GP means that as prospects transition into customers their information can flow directly into the GP system for billing.
Customize the Interface
The Microsoft Dynamics® CRM interface can be configured in order to store and display information specific to your company. Instead of tailoring your business processes to fit the software, Dynamics® CRM allows you to tailor CRM to fit your business.
Why Are So Many Companies Choosing Microsoft Dynamics® CRM Over SAP?
When making a decision as significant as choosing a customer relationship management system it is important to compare your options. While Salesforce is strictly a cloud product, Microsoft Dynamics® CRM is available in the cloud or on premise, giving you the option to choose the approach that’s right for you. Making matters worse for themselves, Salesforce.com has not been able to establish powerful, real-time integration services from its cloud-only offering to other on premise applications. Their strategy has been to “supply an API” (application programming interface device) and force developers to build custom integration extensions from the cloud offering to the on premise system of record for customer information. Each custom integration increases the time and money for deploying Salesforce – and many organizations have hit the breaking point.
Beware of Hidden Charges
Most customers who have migrated from Salesforce to Microsoft Dynamics® CRM have touted “expensive” and “lack of integration” as the Achilles heel of the Salesforce® offering. There are also hidden charges that come along with the Salesforce.com service, such as add-on charges for standard functionality, such as mobile, knowledge base, offline access, visual workflow, additional storage, partner and community portals, and more. In contrast, many of these capabilities are included with Microsoft Dynamics® CRM, or available at a lower additional cost.
Innovative CRM Products
While Salesforce.com has invested in numerous acquisitions to build its collaboration and Platform-as-a-Service products, relatively less investment has gone into its CRM product line. In contrast, Microsoft Dynamics® CRM is recognized as a leader by leading analyst firms, and is committed to innovating its CRM products. And finally, while Salesforce.com claims to differentiate based on mobile capabilities, there are major gaps in device support (e.g., Android, Windows Phone). Additionally, there is no continuity between the Sales Cloud, Service Cloud, and Chatter. In contrast, Microsoft Dynamics® CRM provides options for organizations to obtain a consistent experience across devices at a reasonable price.