Eloqua Marketing Automation

Microsoft Dynamics® CRM

Microsoft Dynamics® CRM is designed to help your organization acquire and retain information about customers and reduce the time spent on administrative tasks. At its core, Microsoft Dynamics® CRM provides a robust contact and service case management system that automatically tracks contact information and case resolutions.

Eloqua Marketing Automation

Oracle Eloqua Marketing Automation powered by I.B.I.S., Inc. allows you to identify better quality leads using data, profiles, and preferences; align marketing and sales processes to boost revenue performance; manage, publish, and deliver engaging and personalized campaigns to increase customer loyalty; and measure marketing effectiveness with real-time reporting and analytics.

Drive Revenue and Reduce Marketing Costs

Eloqua Marketing Solutions Powered By I.B.I.S., Inc.

As a marketing professional, you feel immense pressure to drive better lead flow, gain higher conversion rates, and generate more revenue – all with fewer resources. In order to achieve these ambitious goals, you need the right marketing automation and revenue performance management system. But with so many solutions to choose from, how do you decide which system is right for your business? Compare functionality, get client references, and then schedule a demo and test drive the actual products. Most vendors overpromise and under deliver, but Eloqua Marketing Automation powered by I.B.I.S., Inc. actually delivers. Eloqua allows you to identify better quality leads using data, profiles, and preferences; align marketing and sales processes to boost revenue performance; manage, publish, and deliver engaging and personalized campaigns to increase customer loyalty; and measure marketing effectiveness with real-time reporting and analytics. Can your marketing automation system do all that?

Let the marketing experts at I.B.I.S., Inc. transform the way you approach sales and marketing. Our end to end marketing and revenue management solution will enable your marketing team to develop effective, data-driven marketing strategies, compelling content, and successful campaigns, which will ultimately increase marketing’s impact where it really counts – on the bottom line.

Data-Driven Marketing With Measurable Results

Features and Benefits

Eloqua Marketing solutions from I.B.I.S., Inc. automate the science of marketing – campaign execution, testing, performance measurement, prospect profiling, and lead nurturing – allowing you to build creative campaigns, deliver compelling content, build stronger brands, and ultimately drive more revenue. Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. From the hottest start-ups to the most prestigious brands, thousands of customers rely on the power of Eloqua to execute, automate and measure programs that generate revenue. With Eloqua you can profile, segment and target customers with a messaging that resonates. Automate campaigns that move prospects through the buying process with efficiency, score and route the best leads to the sales team, along with the intelligence they need to close deals. And finally, measure your results by gaining visibility into the effectiveness of every campaign. Finally, you are empowered to make data-driven decisions and focus your marketing efforts on tangible, measurable results. A few of the key features and benefits included with Oracle Eloqua Marketing Automation powered by I.B.I.S., Inc. include:

Easy To Use Templates – No Coding Required
Send out your first campaign in less than an hour, not days, leveraging embedded best practices templates and easy-to-use editors. Building e-mails, landing pages, and forms requires no HTML or technical skills.

Lead Nurturing
Get more sales opportunities out of your existing database by creating simple nurturing campaigns that keep your leads warm until they are ready to buy. Easily personalize the content of the e-mails and send them on behalf of your sales reps to help increase opens and responses without having to create multiple e-mails.

Social Integration
Make it easy for visitors to engage with your campaigns socially. Use the Social Sign-On feature of Oracle Eloqua Marketing Cloud Service in place of forms, and add preconfigured Facebook, Twitter, and LinkedIn buttons and elements to your landing pages.

Customer Segmentation
The more targeted and relevant are your marketing campaigns, the more people will engage and respond and the more revenue you will drive. Oracle Eloqua Marketing powered by I.B.I.S., Inc. makes it easy to understand and leverage buyer behavior to generate the quality leads your sales team is demanding. Create highly targeted, segmented lists for your campaigns, based on contacts, accounts, and/or data brought in from your CRM system, including activity information, past purchase history, and opportunity status.

Digital Listening
Capture the digital body language of your buyers as they interact with your marketing efforts, including Website page visits, forms submissions, white paper downloads, and e-mail opens and click-through rates.

Integration with Customer Relationship Management Systems
Flexible native CRM integrations ensure that buyer behavior information and leads are passed into the CRM system to give Sales insightful information for competitive advantage.

Lead Scoring
Out-of-the-box lead scoring and routing capabilities give you the ability to qualify leads based on demographic, behavioral, and social characteristics before passing them to Sales.

Business Intelligence and Reporting
Instantly make use of out-of-the-box reports and dashboards that help you show (and show off) marketing’s impact on meaningful business metrics. Measure asset and campaign performance with ease. Uncover who comes to your Website and where they’re coming from. Use closed-loop reporting to connect campaigns to the pipeline, revenue, and the marketing’s return on investment (ROI).

Why Choose Eloqua Marketing Automation from I.B.I.S., Inc.?

When making a decision as significant as choosing a marketing automation system it is important to compare the options. In a recent Forester Wave report ten leading marketing automation systems were compared across all of the major marketing automation functions, including customer engagement management, lead management, campaign design, execution and management, content management, inbound support, reporting and analytics, integration with CRM systems, and more. On a scale of 1-5 with 5 being the best, Oracle Eloqua Marketing Automation received an average score of 4.46 – the highest score among all 10 vendors. It was also deemed the marketing automation platform with the most depth AND breadth.

Additional Insight & Analysis


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