How Do I Build Lasting Relationships With Customers and Targets?
The usual methods of doing business are no longer working. For example, telesales is about half as effective as what it was just 2 years ago. Email marketing has less than 3% response rate, again significantly less than just 2 years ago. In contrast, some of the social networking sites have response rates as high as 67%. That is because you have to have a connection to someone before you can reach out to them. Customers open those emails, because they assume you know something about them. And in fact, by developing a true understanding of your customers, you can serve, refine, and grow relationships over time. Your CRM must enable you to build more personalized, lasting relationships with customers and targets. That was the impetus for Microsoft Dynamics® CRM.
Microsoft Dynamics® CRM is designed to help your organization acquire and retain information about customers and reduce the time spent on administrative tasks. At its core, Microsoft Dynamics® CRM provides a robust contact and service case management system that automatically tracks contact information and case resolutions. Due to ease of configuration, your Microsoft Dynamics® CRM application enables you to perform and automate many common business tasks. Easily access information about Contact records from one place. View information related to current and previous Account and Contact records. Schedule activities, track them, and send e-mails. Send custom mail merge letters and pre-formatted emails to Contacts and Accounts. Generate reports and view service case frequency over time.
Below are additional resources that will help you modernize your sales organization.