What is Omni-Channel Distribution?

Customer Service in Asian export warehouse

We live in a new era of retail in which the consumer’s shopping experience is easier, faster and more personalized than ever before. The omni-channel approach allows a customer to search for a desired product online, find the best possible price order it to be shipped expeditiously and pay all with a few clicks of a button on a tablet or cell phone. It’s fantastic! And yet, it also adds a whole new dimension of challenges for supply chains to deliver as eCommerce increases and next-day delivery demands rise.

What does Omni-Channel Mean for Your Distribution Center Operations?

If you’re a distribution center for a brick and mortar store, offering omni-channel capabilities can be more beneficial than an online retailer. Why? Because an omni-channel retailer will have a greater number of options for a store locations that are closer to shoppers, which allows for speedier delivery and the ability for in-store pick-up of items originally purchased online.

Omni-channel options will put added pressure on your distribution center because you will have to meet customers’ demands while simultaneously maintaining an efficient and profitable business. You may have to make some changes and improvements to fit into the omni-channel dimension, which means thinking about how you can improve your fulfillment center operations, implement real-time inventory visibility, and speed up distribution.

The distribution channel environment is changing rapidly. It’s hard to forecast just how it will continue to change over the next three to five years, but if you implement the right solutions now, you should be able to keep up with omni-channel operations.

Here at I.B.I.S. you’ll find a friendly team with supply chain expertise in distribution and manufacturing. Call us today to find out more about our innovative solutions and consultation services. We are dedicated to helping you grow your business, reduce cost and increase profits.

Russell Goble

Article written by

As the Director of Industry Solutions, Russ directs product vision, engineering and product management for the Advanced Supply Chain Software solution (ASCS). Leads partner channel engagement and insures that I.B.I.S. and Sonata are the premiere Microsoft Global Independent Software Vendors (GISV) for distributors, retailers and manufacturers. He has nineteen years in enterprise software, eleven of those years enabling customers to succeed with vertically focused Dynamics AX solutions. Russ resides with his wife and 3 children, enjoying grilling, raising those kids, and having uninterrupted conversations with his wife after they go to bed.

Ask Russell a Question or call (866) 714-8422

Leave a Reply

Your email address will not be published. Required fields are marked *